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Illustrative fictional sample · Bright Smiles Dental Group

Inside every report

Just 4 of the 18 sections inside every report
Opportunity Score
80
Build the Relationship

Bright Smiles is actively spending — three acquisitions in two years with PE money behind them. Their reviews reveal specific operational pain points that create an immediate selling window. Act now before they build in-house or stabilize post-acquisition.

Score Breakdown
50
Base Score — Every company starts here
+15
PE-Backed Active Acquisition Mode — Three practices purchased in 24 months signals active growth budget and vendor openness.
+12
Clear Operational Pain Points at Scale — Review data reveals specific scaling problems a web/digital solution can address directly.
+8
CEO Accessible on LinkedIn — Dr. Whitfield posts monthly and engages — direct outreach has a real chance of response.
-5
Building In-House Marketing — Hiring a Marketing Coordinator suggests they may close the door on outside vendors.
Key Contacts
K
Dr. Karen Whitfield
Founder & CEO · LinkedIn active monthly
M
Michael Torres
Director of Operations · Decision maker for vendors
Conversation Starters
1
“Congrats on Wrentham — eight locations is serious. How are you managing standardization across the newer sites?”
Opens the exact pain point you solve without pitching.
2
“Your reviews are strong — 4.3 across 847. I noticed wait time mentions at the newer locations. Is that on your radar?”
Leads with a compliment, then surfaces a known pain point.
3
“Dr. Whitfield's 40 Under 40 profile mentioned technology adoption as a key differentiator. What does that look like for you right now?”
Bridges their identity as tech-forward to your conversation.
Read the full sample report
Score Breakdown· Company Overview· Live News· Customer Reviews· Key Contacts· Pain Points· Social Presence· Website Grade· Hiring Signals· Competitors· Financials· Red Flags· Pitch Strategy· Objections· Conversation Starters· LinkedIn DM· Cold Call Opener· Email Template· Score Breakdown· Company Overview· Live News· Customer Reviews· Key Contacts· Pain Points· Social Presence· Website Grade· Hiring Signals· Competitors· Financials· Red Flags· Pitch Strategy· Objections· Conversation Starters· LinkedIn DM· Cold Call Opener· Email Template·
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02
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PrepWork does the research so you don't have to — live news, reviews, pain points, key contacts, competitors, financials, and more — 18 sections of intel, ready in 60 seconds.

03
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WHO USES PrepWork?

Built for sales conversations.

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Walk into every call, meeting, or partnership conversation already knowing their pain points, key contacts, and exactly how to position yourself.

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Recruiters

Before you pitch a candidate to a hiring company, know that company cold. Understand their growth stage, hiring signals, and what they actually need.

Fundraisers & Development

Walk into every donor meeting knowing their giving capacity, CSR priorities, and who signs the checks. Make every ask count.

Account Managers

Prep for renewals, QBRs, and upsell conversations with real intel — not just what's in your CRM.

Investors

Quick, structured intel on a company before a meeting, pitch review, or early due diligence conversation.

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What You Get

Every angle covered. Every time.

Score Breakdown

A 0–100 opportunity score from real signals — every point explained.

Company Overview

Background, market position, founding story, and what makes them tick.

Live News

Real-time headlines from 6 months back — moves, launches, leadership changes.

Customer Reviews

What buyers and employees really say — patterns, pain points, praise.

Key Contacts

The right people to reach, their titles, and how to get noticed.

Pain Points

Where they hurt, and exactly how your product fits the gap.

Social Presence

Where they're active online and how they engage.

Website Grade

A letter grade on their digital presence, with specific notes.

Hiring Signals

Job postings decoded — what they reveal about priorities.

Competitors

Who they're up against, and your angle to use it in your pitch.

Financials

Revenue estimates, funding status, and their buying capacity.

Red Flags

Leadership drama or instability — know the landmines first.

Pitch Strategy

The exact approach, best channel, and best timing to land it.

Objections

Two real objections you'll face — and how to handle them.

Conversation Starters

Three specific openers tied to real news. Not generic.

LinkedIn DM

A short, human DM written for this company. Copy and send.

Cold Call Opener

First 15 seconds, word for word — built for their situation.

Email Template

A ready-to-send email personalized to them and what you sell.

Why PrepWork

The smartest way to prep. Period.

See how PrepWork stacks up against the alternatives.

Why Professionals Choose PrepWork vs Generic AI

Generic AI Tools PrepWork
Requires trial-and-error prompting ✓ 60-second dossier, no prompting needed
Manual research across multiple sources ✓ 18 sections of live intelligence in one place
Generic AI responses ✓ Role-aware reports for sales, recruiting, job seekers, and investors
No way to prioritize your pipeline ✓ Every report includes a scored opportunity rating
Stale or hallucinated contact names ✓ Live contacts sourced directly from the company's own website
Write prompts, edit outputs, start from scratch every time ✓ No prompting. No editing. Just results.
Inconsistent output quality ✓ Structured, repeatable 18-section format every time

How PrepWork Compares to the Competition

Feature PrepWork Sales Nav ZoomInfo Manual Research
Ready-to-use cold call script ✓ — — —
LinkedIn DM written for you ✓ — — —
Personalized email template ✓ — — —
Opportunity score with signal breakdown ✓ — — —
Live news with sales angles ✓ — — —
Pain points filtered to what you sell ✓ — — —
Website grade & digital analysis ✓ — — —
Red flags & deal risk warnings ✓ — — —
Customer & employee review analysis ✓ — — —
Competitor landscape & your angle ✓ — ✓ —
Key contacts & outreach approach ✓ ✓ ✓ —
Hiring signals decoded ✓ — ✓ —
Financial snapshot ✓ — ✓ —
Report ready in 60 seconds ✓ — — —
No annual contract required ✓ — — ✓
Starts at $19.99 ✓ — — ✓
Testimonials

From the people who Know Before They Go

"I ran a PrepWork report before a call and spotted a leadership change the prospect hadn't even mentioned. I led with it and they said 'How did you know that?' Closed a $34K deal that day."

S
Sarah M.
Account Executive — Mid-Market SaaS

"Used a PrepWork report the morning of a cold call. The intel on their pain points was so specific it felt like I already had an inside connection. Booked the demo on the first try."

J
James T.
SDR — Enterprise Tech

"The cold call opener alone is worth $79.99/month. I used it on my first call and the prospect said it was the most relevant pitch they'd heard all year. Connect rate jumped immediately."

V
Vera K.
VP of Sales — B2B Services

"I used to spend hours researching before every big call. Now I type the company name and I'm done in 60 seconds. I've gone from dreading prep to actually looking forward to it."

D
Derek L.
Account Manager — Logistics

"The red flags section saved me from wasting time on a prospect that looked great on the surface. PrepWork surfaced a leadership shakeup I had no idea about. That alone paid for itself."

M
Marcus R.
Senior AE — Cybersecurity

"My whole team uses this now. We run a report before every discovery call. The hiring signals section is gold — if they're growing a department we sell into, we know to move fast."

A
Alicia D.
Sales Manager — HR Tech

"I showed PrepWork to a sales trainer I know and he said he wanted to teach it in his workshops. The conversation starters and objection handlers are that good."

T
Tom W.
AE — Sales Enablement

"I ran a PrepWork report before my second-round interview. Walked in knowing their recent moves, key leadership, and a pain point their CEO mentioned publicly. Got the offer on the spot."

R
Rachel S.
Marketing Manager — Job Seeker

"Before PrepWork I'd go into company calls half blind. Now I know their growth stage, active job postings, and who the real hiring decision maker is before I dial. My connect rate is up and my pitches land."

S
Sandra K.
Senior Recruiter

"I use PrepWork before every initial company meeting. In 60 seconds I get revenue signals, hiring patterns, red flags, and competitive positioning. It makes my first conversation infinitely more focused."

D
David M.
Angel Investor

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